Wave 3–4 · ST-TH-01 · onboarding flagged as the top open-text theme for this cohort · n=214 comparable
Research Threads
Show Which Evidence Actually Supports A Decision
The Decision Argument Surface centers one real decision, then places supporting evidence on the left and limits or counter-evidence on the right — weighting by sample size, comparability, and source completeness, not AI importance scores.
- Research windowWave 3 → ST-WAVE-04
- AudienceSelf-serve + Enterprise · US
- WeightingSample · Comparability · Source completeness
Decision under evidence
Redesign Enterprise Onboarding
Should the onboarding flow be redesigned this quarter, or is the signal too thin to act on yet?
Supports
Satisfaction dipped for self-serve accounts Onboarding friction theme up 7 points Support ticket volume up for new signups
Wave 4 open-text · 22% of self-serve responses mention setup confusion · quotes linked
Cited from CS system export · correlates with onboarding open-text theme · source complete
Against / Limits / Unconfirmed
Sample size for self-serve is small Usability score held steady Enterprise segment still positive
68 respondents this wave — directional, not yet conclusive at this confidence level
3.8 to 3.9 across the same waves — friction may be pre-signup, not in-product
Enterprise satisfaction held at 4.2 — redesign must not break that path
Questions still needing validation
- Run a targeted Wave 5 pulse on self-serve onboarding within 2 weeks of signup
- Add a branch question distinguishing setup friction from feature-discovery friction
- Compare onboarding open-text theme against support ticket tags directly
Publish Research Thread freezes evidence, constraints, owners, and follow-ups into a shareable decision record — new waves attach instead of replacing it.