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Connect Questions, Responses And Decisions Without Flattening The Evidence

The Research Reading Room moves through a survey the way a researcher would — objectives, question structure, sample, results, themes, and the decisions that cited it — all sharing one Research Thread ID.

Research Thread · ST-TH-01 · ST-WAVE-04

This survey exists to test whether the redesigned pricing page reduces plan-comparison confusion before the renewal push this quarter.

“How satisfied are you with the product?” — 5-point scale, unchanged since Wave 1, positioned as the first question after screening.

412 respondents this wave — 68% Pro plan, 22% Enterprise, 10% Free — weighted toward accounts renewing this quarter.

Mean satisfaction 4.1 of 5, up from 3.8 last wave — driven by Enterprise accounts, flat among Free plan.

“Pricing clarity” appears in 34% of open-text responses this wave, up from 19% — tied to the redesigned comparison table.

Cited in the Pricing Page Redesign decision and the Enterprise Renewal Playbook update.

Move chapter to chapter — the Research Thread ID stays fixed while objectives, sample, results, themes, and citations change underneath it.

Question lineage · Research threads